JetBlue is in talks with multiple airlines for new partnerships, aiming to expand its TrueBlue loyalty program and network. Through its JetForward plan, the airline targets $800M–$900M EBIT growth by 2027 while investing in premium services and optimizing routes. Recent deals include expanded Cape Air and Air Serbia partnerships. JetBlue continues to refine its strategy for long-term success.
Current Partnership Discussions
JetBlue's President, Marty St. George, confirmed ongoing talks with multiple airline partners at the Barclays 42nd Annual Industrial Select Conference, emphasizing a focus on mutually beneficial deals that enhance the TrueBlue loyalty program.
Through its JetForward plan, JetBlue aims to improve operations, expand its network, and upgrade offerings, targeting an $800M–$900M EBIT increase by 2027.
Recent & Existing Partnerships
JetBlue expanded its codeshare with Cape Air (Sept. 2024), strengthening regional connections, and partnered with Air Serbia (Aug. 2023) for greater access to the Balkans.
Market Position & Expansion
JetBlue is investing in premium offerings, including first-class seats and airport lounges, while refining its route network by cutting unprofitable routes in the West and focusing on the East.
These moves reinforce JetBlue’s strategic positioning and long-term growth plans.
_1740043019472.jpg){kind=link}